NEXT EXPERIENCE / 02 OF 05
↓OCAC
Technology for public systems.
Digital impressions
Amassed across campaigns for US clients.
MARKETING MIND. PRODUCT INSTINCT.
MBA · XIMBB.Tech in IT - VSSUT
A little curiosity goes a long way.
IDEAS INTO IMPACTTurning
Turning
what if
into what's
next.
Making ideas visible.
Building things that are useful.
STRATEGY / STORYTELLING / PRODUCTCURIOUS BY DEFAULT.
Works.
Different challenges. Different hats.
Explore the journey, one experience at a time.
01 / PERSONA ESSENTIALGROWTH · WEB · WORKFLOW AUTOMATIONFrom a product.
To a conversation.
I spearheaded zero-to-one campaigns and lifecycle marketing for 15+ brands and 10+ global clients at Persona Essential, building product awareness through storytelling and performance marketing.
From Feastables and HexClad to technology and culture-led brands, my work connected audience insight, community distribution and campaign optimization.
WHERE I BUILT REACH
Reddit
TikTok
Instagram
Facebook
Google Ads
YouTube
RedditTikTokInstagramFacebookGoogle AdsYouTubeMy work spanned these platforms, combining community-led campaigns with paid acquisition.
Understand
the audience→Build
the narrative→Launch, learn
& optimize
the audience→Build
the narrative→Launch, learn
& optimize
Inside the work +
Campaign and client management across Reddit, Meta and Google Ads; SEO, SEM, guerrilla marketing, brand storytelling and performance-led optimization.
I built the Persona Essential website and shaped its storytelling around campaigns and the agency’s work. I also built creator, admin and client portals, with Discord-led post submission and automated performance updates.
CAMPAIGNS, IN NUMBERSBig reach.
Big reach.
Commercial impact.
GTM strategy, audience segmentation and campaign optimization, with most of my work across Reddit, TikTok, Instagram and Facebook.
Client revenue
Driven through targeting, GTM strategy and optimization.
Higher engagement
Through SEO, SEM, guerrilla marketing and storytelling.
Monthly impressions
Across multi-platform digital campaigns.
Brands managed
Lifecycle marketing from awareness to engagement.
Global clients
Campaign and client management across markets.
BEYOND THE CAMPAIGN / THE SYSTEMS I BUILTThe story on the outside.
The story on the outside.
The engine behind it.
I built the Persona Essential website to tell the story of the work, then built the portals that make that work easier to manage.
Make the work speak.
I designed and built the agency website, turning campaigns and capabilities into a clear brand narrative and visual case studies.
Visit the website I built ↗Everyone gets
the view they need.
Post link
Discord submission→Views & stats
Automatic updates→Shared visibility
Role-based portals
Discord submission→Views & stats
Automatic updates→Shared visibility
Role-based portals
HANDS-ON TIME PER CAMPAIGN, PER USER, PER POST20 min → 1 min
Previously: 4 manual updates × 5 minutes.
Now: 1 minute to submit the post link.
95%LESS HANDS-ON TIME
19 minutes saved per campaign, per user, per post.
0 minMANUAL STAT UPDATES
The bot updates views and statistics automatically.
Based on the workflow timings I reported, per campaign, per user, per post: (20 − 1) ÷ 20 × 100 = 95%. This measures manual effort, not bot processing time or campaign performance.
THE WORKING INTERFACES
From one link to a shared view.
Original creator portal and Discord bot screenshots.
02 / OCACDIGITAL TRANSFORMATION & IT STRATEGYPublic systems.
Human experiences.
At Odisha Computer Application Centre, I worked across Rural Development, Steel & Mines and Works—connecting governance, user needs and technology.
01 / AI ROAD MANAGEMENTSee the problem.
See the problem.
Prioritize the repair.
I developed a pothole-management solution using CNN, LiDAR and voxel-based analysis to assess defects, support root cause analysis and prioritize repairs.
9 months→3 months
Estimated repair-time target: 66.7% less turnaround. Proposed outcome, not a measured deployment result.
Road-network planning scope: 1.4 lakh km.
02 / PORTAL EXPERIENCELess friction.
Less friction.
More clarity.
Audited 27 government portals and mapped 5 service chains across 3 departments. The goal: clearer workflows, better data governance and connected services.
i3MS · DEPARTMENT OF STEEL & MINESBefore: the original i3MS screen you shared. After: an illustrative redesign concept.
i3MS / EXPERIENCE STUDY
A fragmented journey → an opportunity to simplify.
PHYSICAL EXTRACTION ↔ RECORDED DISPATCH
03 / MINES & MINERALS RESEARCHMake extraction visible.
Make extraction visible.
Make revenue accountable.
I researched digital monitoring and revenue leakage in Odisha’s minor minerals sector, connecting physical extraction data with administrative records.
- 01
Detect over-extraction.
Researched AI, LiDAR, voxel-based modelling and CNN approaches to assess extraction and identify potential discrepancies.
- 02
Connect the records.
Designed a reconciliation approach to compare physical extraction with recorded dispatch and flag gaps for investigation.
- 03
Support revenue assurance.
Explored how discrepancy-led monitoring can guide audits, prioritize follow-up and address potential royalty leakage.
50%Proposed reduction in unrecorded extraction
₹1.71LModeled quarterly upside per quarry at 50% dues recovery
20 / 2Quarries / districts in the proposed GTM pilot
Research targets and modeled pilot scenarios.
RESEARCH / PUBLICATIONResearch paper intended
Research paper intended
for publication by OCAC.
03 / DAWAYEEMY STARTUP · DECEMBER 2022
MY OWN STARTUP / DIGITAL HEALTHCare, connected.
Care, connected.
Meet Dawayee.
I designed and developed my own healthcare startup for digital prescriptions and medical records, with an ABDM-aligned direction.
Explore my original Figma UI ↗December 2022 · App design and development. The original Figma below shows the user experience.
Treatment, recorded.
Health history, together.
Consent at the centre.
Explore the original Dawayee UI.
View certificate ↗A CHAPTER IN MY ENTREPRENEURIAL JOURNEY
Together 2022.
Participated in the Entrepreneurship Bootcamp and Venture Competition, January 3–9, 2022.
PARTICIPATION · VOLUNTEER CERTIFICATE
04 / iServeUFINTECH · AGILE DELIVERYBehind a simple tap,
a better workflow.
I authored the Loan Management System’s Product Requirements Document (PRD), collaborated with the design team on its UI, and tested APIs in Postman through Agile workflows.
12%Delivery efficiency improvement
10%Release reliability improvement
Loan Management System LMS ↗Domestic Money Transfer DMT ↗Aadhaar-enabled Payment System AePS ↗Unified Payments Interface UPI ↗
05 / CaMoSXIM UNIVERSITY · CAMPUS PRODUCTLess paperwork.
More campus life.
My campus project makes entry, exit and leave tracking easier for 800+ students and staff, using QR scans instead of manual details.
2 min → 3 secPROPOSED DETAIL-CAPTURE TIME
97.5% estimated time reduction · Proposed solution.
Request leave→Get approval→Scan & go
A marketer's curiosity.
An engineer's mindset.
I'm an MBA–Business Management student at XIMB, XIM University, with a background in Information Technology. I enjoy the space where consumer understanding meets product decisions and technology makes the outcome possible.
My experience spans campaign strategy, product requirements, UI collaboration and API validation. I bring a versatile view to teams: I can turn a business problem into a clear brief, work across design and technology, and connect the solution back to the user and the outcome.
BEYOND THE PROJECTS
Ideas put to the test.
Competition wins & national finals.
NATIONAL RUNNER-UPAUGUST 2026
HR Through the Lens.
KIIT School of Management
17th National HR Konclave
Team HUMAN Employees: Sourav, Sanika & Aviral. We built HR transformation strategies and defended them before an expert panel.
Watch our team’s LinkedIn post ↗Bootstrap
Battle 2.0.
Top 2%of 880+ global teams
The Think Tank · AJNIFM
Ministry of Finance, Faridabad
Team Apex Predators: researched a Human Capital Navigator, from market sizing and business model to financial projections and rollout strategy.
What keeps me curious.
↗ Making videos≈ Swimming✳ Painting✦ Event management
Kind words.
Jack Dodge
Marketing Strategist · KapwingKapwing Templates Partnership
Worked together for nearly two years
His efforts significantly bolstered our SEO efforts, leading to improved organic traffic for Kapwing. I thoroughly enjoyed working with Sourav. His commitment to speed, creativity, and knowledge of trending formats made him a great partner on this initiative.LETTER OF RECOMMENDATION · 26 JUNE 2023Download recommendation letter ↓
Andrew Nadeau
CEO · Persona EssentialBrand campaigns & marketing systems
Sourav was a big part of getting our brand campaigns off the ground. He understood how to make people notice a product through stories and communities, and took ownership of the work from start to finish. He also built our website and tools that saved the team a lot of manual work.PERSONA ESSENTIAL · CAMPAIGNS & CREATIVE STRATEGY
LET'S BUILD THE NEXT CHAPTER